It’s easy to get swept up in glossy, aspirational messaging when building your EVP. But authenticity is what truly matters. You’re not selling a product someone can return if it doesn’t fit. You’re asking people to invest their time, energy, and creativity into your organisation, week in, week out.

When an aeroplane crashes, investigators don't point fingers.

There’s no blame game.

They don't hold heated meetings about who's responsible or sweep the incident under the corporate rug.

Instead, they systematically dissect every detail, treating the failure as invaluable data that could prevent future tragedies. This approach, known as black box thinking, has made aviation one of the safest industries in the world.

Yet most organisations still treat failure as something to hide, minimise, or quickly move past. They're missing some of the most powerful learning opportunities available.

Your latest company announcement just landed in everyone's inbox with a resounding thud. Despite containing important information about new benefits, process improvements, or strategic initiatives, it barely registered a blip on your employees' radar. Sound familiar?

The problem isn't that your message lacks substance—it's that it lacks sizzle.

Consider what happens when your team consistently uses an AI that rewards certain types of thinking or communication styles. If your favoured AI assistant excels at breaking down complex problems into actionable steps, your team may gradually become more systematic in their approach.

If it emphasises creative brainstorming, you might see increased innovative thinking. If it tends toward formal communication, your internal communications might shift in that direction.

After a decade of working with leaders on mergers and acquisitions, I've seen a pattern. The companies that ace these transformative moments aren't necessarily the ones with big budgets or the best technology. They're the ones that understand a fundamental truth—acquisitions are ultimately about people, not the numbers on a balance sheet.

As we hit the second half of 2025, work continues to evolve at breakneck speed. During a recent conversation with future of work expert Ollie Henderson—a chap has interviewed hundreds of business leaders on his podcast Future Work Life—three interconnected trends emerged that are massively morphing how we work and the cultures we build around that work.

These aren't just technological shifts happening in isolation. They're human-centred transformations that require leaders to think differently about skills, generations, and the very nature of work itself.

As internal communications professionals, we’re experiencing an incredible moment - the AI revolution. I’ve been taking some time out to learn more about this tool. The same technology that once seemed like something from a science fiction movie is now reshaping how we connect, engage, and build culture within our organisations. And now, having completed Gen AI Mastery for Internal Communications designed especially for our field, I'm excited to share the trends transforming our profession – and why this moment feels so full of possibility.

whether you're crafting your next All-Hands slide deck or coaching an executive for their first time in the spotlight, our 10 tips to turn bland updates into moments that make a real difference.

When you think of Cyber Security, what springs to mind? Firewalls? Encryption? Intrusion detection systems?  What if I said culture? A massively, often-overlooked vulnerability. More specifically, toxic workplace environments. It didn’t spring to mind, did it? But a toxic culture, bad management and poor leadership behaviour can foster behaviour that compromises security. I’m talking "revenge clicks."

Phishing, impersonations, viruses, or malware. Every day, the attacks become more sophisticated, deceitful, and increasingly dangerous. At Cultures That Pop, we help organisations prevent danger, prepare for attacks, and, in the worst instances, navigate the nightmare of a full-scale incident. In this blog, we’ll share just some of the lessons we've learned from leading crisis incidents in attacked organisations. 

The intuitive, people-first approach drew me to The People Experience Hub. While many engagement platforms focus purely on collecting data, PX Hub takes things further by offering real-time insights and action-driven recommendations. I’m all about action. This is not just about measuring engagement; it’s about improving it. 

Introducing a new CEO to your business is a major undertaking. Handle the change management well, and you’ll reassure your people that the change is positive. Effective communication will help them understand why change is happening and calm fears. Communicating the Founder to a new CEO transition is something we’ve had the opportunity to deliver a few times, so here’s what we learned…

A new era of leadership is here—where CEO stands for more than Chief Executive Officer. With 71% of CEOs saying culture positively impacts financial performance, it’s an era where the smartest leaders know culture is the most significant competitive advantage. So, the CEO fully embodies every aspect of Culture and Engagement and, as a result, creates endless Opportunities for their business. These three elements are the cornerstone of epic success.

Office design is more than just aesthetics—it’s a strategic tool for fostering employee engagement, wellbeing, and productivity. Studies show that well-designed workspaces can boost productivity by up to 20% and significantly reduce stress, while 90% of employees say their office environment directly impacts their job satisfaction (Leesman Index, 2022). This case study looks at the profound impact of thoughtful workplace design and how Cultures That POP supported the rollout of a workplace design that really rocked.

While Studio 3.5 are the master of creative brand strategy, Cultures That Pop are the whizz kids behind employee engagement, employer branding and getting all leaders on board. We bridge the gap between creative brand identity and the realities of employee engagement. Together, we understand that every business problem is a human problem, and we’ve got all bases covered on how to overcome each hurdle.

In times of crisis, finding the right words and actions can feel overwhelming. The California wildfires have left many of us feeling heartbroken, witnessing the devastation they bring. As leaders, we are called upon to provide reassurance, guidance, and support to those who look up to us—not to fix the situation immediately, as some challenges are beyond our control, but to help navigate it together.

“10/10 Event! I loved it. This afternoon made my year!!” - When a global tech company approached us to revolutionise how they celebrate and appreciate their people, we saw an exciting challenge: how do you create a memorable, meaningful and truly engaging experience for a global workforce?